Why internal analytics teams hate your brand tracker, and what to do about it

Are you ready for the ResTech revolution

Follow Are you ready for the ResTech revolution? Ben Leet, CEO Are you ready for the ResTech revolution? Ben Leet, CEO Follow Recent news had me thinking: where is the research and insights industry headed? The research revolution is upon us, but are we being lulled...
delineate launches new B2B planning tool. Meet bertie.

delineate launches new B2B planning tool. Meet bertie.

delineate launches new audience B2B planning tool  Insights and data firm delineate has launched a new audience planning tool specifically for B2B marketers. Called bertie, the tool was developed by delineate to provide B2B agencies and marketers with a better...
Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?  By Ben Leet, Chief Customer Officer Delineate Planning data should form the foundation of any B2B marketing campaign. Without understanding the audiences you’re trying to talk to, how do you know what message to...