Covid-19: Tracking evolving consumer behaviour

Understanding the impact of Covid-19

Helping brands navigate the current crisis, and make smarter data-led decisions

The Delineate platform is continually tracking the impact of Covid-19. It gives marketers real-time data, insight and intelligence on evolving consumer behaviour throughout the pandemic.

Tracking since March 2020, our platform has been giving clients deeper understanding of the issues consumers are facing around the virus, and how this crisis is affecting their behaviour.

Our latest free white paper – Unlocking Change – takes a comprehensive look at the most recent trends discovered through our impact tracking. Download it here

Slowly but surely, we’re feeling happier, safer and less anxious. We’re more accustomed to new routines, even as Covid-19 diagnoses and deaths rise, fall and rise again.

We still worry for our health, but as the pandemic curve flattened over summer, we worried less about catching the virus.

If we do get ill, we’re now more confident we’ll get access to healthcare. Now almost three quarters of people (74%) think there will be support compared to half (51%) two months ago.

35%

are now worse off

than they were a month ago

Although we’re generally comfortable with the changes to our standards of living, 35% of us are now worse off than we were a month ago.

With recession warnings on the horizon, consumer spending patterns are changing. So are our activities and behaviours. Lots of us are still home cooking only. Half of us are still not ready to eat out in restaurants, including fast food outlets.

Helping brands navigate the current crisis, and make smarter data-led decisions.

Download the white paper

Find out more

about Pre Testing campaigns

in the “New Normal”

All of this gives brands a conundrum. Consumers are still happy to hear advertising but getting the tone right is crucial.

We’ve combined the Delineate platform Covid-19 impact tracking intelligence with our proprietary ad testing tool to help brands launch ads even when ‘norms’, aren’t.

Static data points are based on 1,000 UK Adults aged 18+ taken from the inital COVID-19 Impact Tracker establishment survey on 25th March 2020. Trend data is 3-day rolling data based on 1,000 per week. All data is weighted.

For more details on our platform or tools, contact one of the Delineate team.

The impact tracker helps:

Understand macro behavioural trends

Track changes in shopper behaviour by channel and category

Understanding shifting media consumption

Monitor what consumers do, and do not, want to hear from brands

Understand how can brands help consumers in new ways

Predict attitudinal shifts to be ready for the 'new normal'

Covid-19: Tracking evolving consumer behaviour

Our second white paper moves the story on – from initial lockdown to today. It gives marketers and communicators intelligence on how best to engage with consumers right now. Download your free copy.

Giving brands the insight edge

The current market research model is outdated. It isn’t meeting the needs of today’s CMOs, who must continually react to rapidly-changing trends. There’s a smarter way.

Delineate is a unique formula. A modern research company driven by the smartest people and powered by a smart technology platform.

This combination delivers real-time data, insight and intelligence to help marketers make smarter decisions. Fast.