What do consumers really think when it comes to authentic social purpose?

Results from our Cut To The Chase event on 5th June

At the heart of it is the question ‘how can a brand solve social issues and ensure its purpose is relevant and credible?’

To build strong relationships, consumers need to be able to trust brands. For companies, that means doing more than simply producing a great product or service. Today’s consumers expect their brands to demonstrate transparency, social responsibility and good citizenship.

At the event, Delineate and Shared Purpose presented the findings of original consumer opinion research exploring business challenges, such as:

  • How you should choose a social purpose in relation to your product category
  • What types of social purpose actions are viewed as important to consumers
  • Is purpose just for consumer brands or does it have a role to play in the B2B space

Click on the button below to view the research highlights.