Our North Star

It’s good for a business to have a North Star. Someone or something that symbolises our way of behaving and our values.

For us, that person is the brilliant 1920’s film star Harold Lloyd. There’s no better example of someone who understood the concept of cutting to the chase than performer and creator Harold.

We’ve been on a mission to ‘be more Harold’ in everything that we do…

Our North Star

It’s good for a business to have a North Star. Someone or something that symbolises our way of behaving and our values.

For us, that person is the brilliant 1920’s film star Harold Lloyd. There’s no better example of someone who understood the concept of cutting to the chase than performer and creator Harold.

We’ve been on a mission to ‘be more Harold’ in everything that we do…

Being More Harold

…that’s why the desire to delight is at the heart of our work. And while there’s a lot less hanging from clocks and chasing moving vehicles, we thrive on getting stuck in to the challenge and acting fast to achieve results.

We are The Audience Intelligence Agency that cuts to the chase. While Harold isn’t front and centre in our identity anymore, his spirit lives on through the characters of Bertie and Chloe, and the way we work with our clients and one another.

Our Vision and Mission

Our vision is simple. We want to empower every marketer and communicator to make smarter decisions. That means that our mission is to continually push the boundaries of possibility in order to put smarter data and more meaningful insights into their hands.

We live and breathe six core values that capture the spirit of Harold

Act with alacrity

We have a positive, can-do attitude and always aim to delight our clients.

Brave with no BS

If there’s a way to do something, we will find it. If what you want is impossible, we have no problem in telling you straight!

Cut to the Chase

We get to the point quickly, and talk in your language rather than ours.

Deliver with Difference

We push boundaries and go above and beyond for our clients. We’re proud perfectionists.

Engage with Empathy

We’re researchers at heart. We know how different people tick. We are open, empathetic and respectful at all times.

Follow your Fabulous

We like to challenge clients to want more, from themselves as well as from us. Life is too short for mediocrity!

Let us help you Cut to the Chase

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