by James Turner | Nov 27, 2018 | Blog
Social media conversations versus market research By James (JT) Turner, Founder and CEO Delineate I recently read an opinion piece that said the biggest and most powerful market research tool we have is social media. With Facebook, LinkedIn and Twitter offering...
by Ben Leet | Oct 24, 2018 | Blog
Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
