The power of story – using insights to tell a meaningful story Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling with data, the application of story seems to be missing....
Why do… an insight-led approach for your PR pitch? PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...
Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....
