The rise of integrated marketing

The rise of integrated marketing

Integrated Marketing – who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it’s set to continue for the foreseeable future. From advertising giants like WPP, all the...
Why Do… research led content?

Why Do… research led content?

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....
Will Amazon’s sponsorship deal be a Bake Off winner?

Will Amazon’s sponsorship deal be a Bake Off winner?

Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off’ and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns...