Integrated Marketing – who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it’s set to continue for the foreseeable future. From advertising giants like WPP, all the...
Social media conversations versus market research By James (JT) Turner, Founder and CEO Delineate I recently read an opinion piece that said the biggest and most powerful market research tool we have is social media. With Facebook, LinkedIn and Twitter offering...
Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....
Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off’ and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns...
James Turner, CEO of Delineate, shares his thoughts on the missed opportunity of self-serve platforms I was recently approached by the wonderful people at Voxpopme to participate in episode 14 of their Perspectives series (check it out at voxpopme.com), which poses...
