by Ben Leet | Aug 31, 2018 | Blog
Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off’ and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns...
by Ben Leet | Aug 8, 2018 | Blog
“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...
by James Turner | Mar 8, 2018 | Blog
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...
