by Ben Leet | Aug 8, 2018 | Blog
“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...
by Ben Leet | Jul 11, 2018 | Blog
Click here to download the research The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks...
by James Turner | Mar 8, 2018 | Blog
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...
by James Turner | Dec 5, 2017 | Case Studies
Hotwire & BMC – Office Workers Study BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe. In a crowded space, BMC wanted to strengthen...
