“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...
Click here to download the research The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks...
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...
Hotwire & BMC – Office Workers Study BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe. In a crowded space, BMC wanted to strengthen...
