Why do… an insight-led approach for your PR pitch? PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate’s Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch. It’s a scenario we’re...
Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....
Henley Business School – insights that inform business strategy Side hustles are rapidly growing in popularity in the UK. It’s estimated that 1 in 4 of all UK adults already have second job or business, and many more of us will follow suit in the next decade. We...
Click here to download the research The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks...
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...
