BLOG

The eagerly awaited budget by the first Labour Government since 2010 provided much to consider and delve into (a kitchen sink budget as has been suggested!), alongside a promise from the Chancellor that she would not want to repeat the £40bn tax rise budget that...

Brand tracking has long been a cornerstone of marketing strategy. Traditionally, this process involved periodic survey waves and manual fieldwork, often leading to significant time lags between survey data collection and being able to action the results collected....

In an era where the digital landscape is ever-evolving, brands are in a constant race to stay relevant, resonate with their audience, and ultimately, achieve success. The key to unlocking success lies in data-driven decision-making, a strategic approach that leverages...

Understanding consumer perceptions isn't just important—it's critical. Picture this: a customer scrolls past your ad on social media, walks by your product in a store, or overhears a conversation about your service. In the blink of an eye, perceptions are formed,...

Market researchers are feeling the pressure. They need to provide valuable insights to help their companies succeed, but they don't always have enough time or resources to do so. That's where market research tools come in—they're like the trusty sidekicks that help...

Brands need an always-on approach to sampling and data collection across their target markets to get actionable insights — ones that are accurate right now. Consumer behaviour shifts too quickly to have to wait for consumer data each quarter.  Daily fieldwork is the...

Researchers might be going back and forth from excitement to apprehension when it comes to AI in market research. The reality is that artificial intelligence certainly is claiming its role in our industry. On my podcast, "Research Revolutionaries," I had the pleasure...

Online surveys offer immense advantages in scale, speed, and cost efficiency. However, with so many responses flowing through panel providers each year, ensuring data integrity poses complex data quality challenges. Issues can range from straight-up survey fraud to...

Brand tracking has long been a staple of market research. Companies invest significant budgets in ongoing studies to measure brand performance metrics over time. Every few months, they would take a pulse check. That used to work when the speed of life was slower. But...

Real-time insights are needed now more than ever. Customer behaviors, preferences, and decisions evolve from moment to moment. Businesses need a perpetual pulse on the real-time consumer psyche to keep up — not outdated data that is weeks or months old. Throughout...

Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling in research, the application of story can be easily overlooked. But, studies show that we think in stories, so why don’t researchers...

Advertising is a huge investment, but many brands rely on survey methods that are not fast enough or granular enough to understand the success or failure of their campaigns.

Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses. So why should you use it?

Debunking some of the myths around brand tracking – and how you can get yours back on track.

Ads fail all the time. How do brands minimise the impact of it happening to them?

Surveys that deliver brand tracking and campaign evaluation should be a key resource for CMOs. read more about how Delineate can help you

Every year, the Delineate team gathers for our annual summer off-site conference and this year we were delighted to arrive back for the second year running to The Swan at Streatley.

At just four years old, Delineate is a rapidly growing business, in spite of the global pandemic and lockdowns

Greater accuracy and confidence in decision making, at the same speed and shape as social or any other data source.

Insight teams often face unnecessary challenges in how to interface with other data teams – how can they bring brand tracking in from the cold?

The shift to more sophisticated Research Technology tools is growing, but are marketing and insight teams ready to take full advantage?

Team Delineate supports The Outside Project this Pride Month with a virtual Lands End to John o’ Groats – sponsor the team now.

Delineate CEO James (JT) Turner advocates for the importance of a diverse and inclusive insights industry. There is strength in difference.

The insights and data game moves fast. Is your research partner making the most of this new world? Time to check if you’re really road ready.

Does your research have a clear and engaging point of view? Our CEO James (JT) Turner explores why storytelling and taking a position matter in insights.

What can the data world learn from the music industry? And what role has real-time played in the making of music legends?

There have been some amazing campaigns this year. We just wanted to remind ourselves of a couple of the campaigns that bought a smile to our face in 2020.

If you ditch the survey, you’re not getting the full picture. Delineate COO, Ben Leat makes the case for the humble survey.

The festive season is a little different for advertisers this year. Brand tracking is going to be more important than ever.

What gets measured gets done? But are you measuring the right things so the right things get done? Delineate’s CTO, James Stewart explores the lessons for marketers from business world.

This year TikTok became a household word. Platforms and audiences move fast. So how come data and research is still stuck in the slow lane?

Team Delineate’s Ironman Triathlon Fundraising Challenge! The Delineate smashed our target for CRISIS by completing Iron Man event.

This year TikTok became a household word. Platforms and audiences move fast. So how come data and research is still stuck in the slow lane?

This Halloween resist temptation! Don’t fall for the tricks if you want the lasting and fulfilling treat of your customer’s attention and sales. Here are our top five terrors to avoid.

The pandemic forced us to reassess our routines, but has it really affected our behaviours?

What can we learn from the team that creates South Park. Jeff McDonald, Delineate US CEO, explores how they turn data into humor, fast!

Our third COVID white paper “United Divided: The challenge for Brands and Consumers in a changing COVID culture” reveals how rapidly we are forming into new consumer groups.

2020 has been a strange year, but Jeff McDonald had the opportunity to join Delineate and launch its US base. He tells us more about he decision and how launching under Covid-19 lockdown has been.

Accurate audience planning data is vital to the success of any B2B campaign. Bertie, the first B2B Audience Intelligence platform, removes the guesswork.

Delineate feature Mike Sergeant, author of ‘PR for Humans: How Business Leaders Tell Powerful Stories’ for guest blog. Learn about the power of storytelling…

Integrated Marketing - who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it's set to continue for the foreseeable future. From advertising giants like WPP, all the way down to...

Social media conversations versus market research By James (JT) Turner, Founder and CEO Delineate I recently read an opinion piece that said the biggest and most powerful market research tool we have is social media. With Facebook, LinkedIn and Twitter offering...

Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...

Why do… an insight-led approach for your PR pitch?   PR pitches are getting tougher. But help is at hand. Ben Leet, Delineate's Chief Customer Officer, explains why an insight-led approach can be a game changer for a compelling pitch.   It’s a scenario we’re...

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to - Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat. Fresh...

Ben Leet, Delineate’s CCO, appeared on BBC News and 5 Live this week to discuss the new Amazon sponsorship of the ‘Great British Bake Off' and why they’re promoting the Echo instead of Amazon Pantry service. It’s back! Social media rejoices as Bake Off returns to...

James Turner, CEO of Delineate, shares his thoughts on the missed opportunity of self-serve platforms I was recently approached by the wonderful people at Voxpopme to participate in episode 14 of their Perspectives series (check it out at voxpopme.com), which poses...

“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...

The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks on end. Our journey through the

Single-use plastic waste and ocean pollution leaves UK consumers happy to change By Susann Jerry Twenty-five years or so after a small British grown charity called the Marine Conservation Charity started lobbying against the rising tide of plastic polluting our shores...

Cut To The Chase 2 - Follow The Yellow Click Road - Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to master a this...