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Why you should use brand tracking

Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses. So why should you use it?

Ads fail all the time. How do brands minimise the impact of it happening to them?

Exploring the future of the metaverse and what it could mean for the insights industry

Last week, team Delineate attended the ASC’s – Meet the Metaverse conference. We heard from some amazing speakers, read more here

What CMOs want from their insight function

Surveys that deliver brand tracking and campaign evaluation should be a key resource for CMOs. read more about how Delineate can help you

Why brand trackers aren’t actually brand trackers at all

Brand tracking is a key component of a marketers analytics and reporting toolkit, knowing what your consumers think of your brand is crucial

It’s nice to be back to normal, even if normal looks a little different!

Every year, the Delineate team gathers for our annual summer off-site conference and this year we were delighted to arrive back for the second year running to The Swan at Streatley.

Four years and just getting started

At just four years old, Delineate is a rapidly growing business, in spite of the global pandemic and lockdowns

Long live the survey

Greater accuracy and confidence in decision making, at the same speed and shape as social or any other data source.

Why do brands waste 25% of their advertising budgets?

Advertising is a huge investment, but many brands rely on survey methods that are not fast enough or granular enough to understand the success or failure of their campaigns.