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Storytelling in research: How turn insights into stories
Storytelling in research: How turn insights into stories Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling in research, the application of story can be easily overlooked. But, studies...
Improving advertising ROI
Advertising is a huge investment, but many brands rely on survey methods that are not fast enough or granular enough to understand the success or failure of their campaigns.
Why you should use brand tracking
Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses. So why should you use it?
Why your brand health tracking isn’t working – and how to fix it
Debunking some of the myths around brand tracking – and how you can get yours back on track.
Business Development Director announces return to Delineate in new role as Commercial Director
Business Development Director announces return to Delineate in new role as Commercial Director 24th April, 2023 We are delighted to announce our latest senior hire, Tony Pelham, who is returning to the business as Commercial Director. Tony re-joins Delineate,...
Ads fail all the time. How do brands minimise the impact of it happening to them?
Ads fail all the time. How do brands minimise the impact of it happening to them?
Exploring the future of the metaverse and what it could mean for the insights industry
Last week, team Delineate attended the ASC’s – Meet the Metaverse conference. We heard from some amazing speakers, read more here
What CMOs want from their insight function
Surveys that deliver brand tracking and campaign evaluation should be a key resource for CMOs. read more about how Delineate can help you
Why brand trackers aren’t actually brand trackers at all
Brand tracking is a key component of a marketers analytics and reporting toolkit, knowing what your consumers think of your brand is crucial
It’s nice to be back to normal, even if normal looks a little different!
Every year, the Delineate team gathers for our annual summer off-site conference and this year we were delighted to arrive back for the second year running to The Swan at Streatley.
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Delineate
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Strategy
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