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Delineate Community Grant Awards Recap – Autumn 2025
As part of our Delineate Community Commitment initiative, we are proud to share the highlights and…Read more
How to Use Synthetic Data Without Fooling Yourself or Your Clients
Trust, Governance, and Disclosure Nobody cares where a number came from until the number…Read more
Efficiency vs Effectiveness: The AI Conversation All Insight Leaders Need to Have
Six weeks. One week. One day. Even faster. That is the research industry’s favorite…Read more
How to Identify Early Indicators of Changing Consumer Behavior
Behavior change rarely arrives as a single metric that flashes red. The first signs…Read more
Where Synthetic Data Breaks First: Time, Novelty, and Bias in Market Research
There are cases where synthetic data can be genuinely useful in market research. It can help…Read more
Breathing With Both Lungs: How Coca-Cola Balances Technology and Research to Build Smarter Marketing
When people talk about modern marketing, they often fall into one of two categories. Some believe…Read more
The Impact of New Data Sources on Consumer Understanding
If it feels like the ground is moving under your insights stack, you’re not imagining it. Your customers…Read more
How to Use Consumer Research Data to Improve Demand Forecasting in CPG
When CPG teams say “demand forecasting,” they are often talking about two different jobs. One is operational demand, the planning and…Read more
Synthetic Data in Market Research: An Expert View on Why Natural Data First Still Wins
Synthetic data is having its moment in market research. Some of that is genuine progress. Some of it…Read more
Connecting Brand Equity Metrics to Digital Signals and the P&L
In the previous article on choosing the right brand equity metrics, we focused on building a tight…Read more
Choosing the Right Brand Equity Metrics for Your Business
Brand equity is one of those ideas everyone nods along with and very few teams feel they’re measuring…Read more
Brand Trackers Compared: Traditional Agencies, Self-Serve Tools, and the Delineate Alternative
Brands exist to do more than deliver a product. They represent distinctive functional and emotional benefits…Read more
From Six-Week Lag to On-Time Decisions: Inside Coca-Cola’s Real-Time Campaign Tracking
If you work in marketing, you probably know these questions by heart: “How’s that campaign doing?” …Read more
Delineate Community Grant Awards Recap – Summer 2025
As part of our Delineate Community Commitment initiative, we are thrilled to celebrate the first round…Read more
How to Drive Brand Growth in Emerging Markets With the Data You Already Have
Emerging markets have outperformed developed economies every month so far in 2025 (S&P Global).…Read more
The ‘Real’ Insights Trends for 2026
What industry leaders are overinvesting in, overlooking, and not yet capitalizing on. In early…Read more
The 7 Skills CMI Teams Will Need by 2028 (And How to Build Them)
On September 2, 2025, LEGO announced that 146 fan-designed sets had crossed the 10,000-supporter…Read more
Climbing for a Cause: Delineate’s Welsh Three Peaks Challenge Raises Thousands for Health & Wellbeing Charities
At Delineate, our Community Commitment is more than an initiative, it is an intrinsic…Read more
Top Emerging Trends in CPG for 2026 – How Insights Leaders Will Respond to Influence Data-Driven Decision-Making
The CPG industry is awash with predictions on AI and personalization. But which trends…Read more
Evolving Our Product: How Delineate Is Shaping the Future of Real-Time Research
At Delineate, we’ve always believed that market research should move at the speed of decision-making. Since…Read more
Consumer-Driven Product Innovation: The Insights Revitalizing Global Brands
Truly original product innovation in the highly competitive, fast-moving CPG market is simultaneously in…Read more
The End of The Survey? Consumer-Centric Innovation & The Research Revolution
“The trouble with market research is that people don’t think what they feel, don’t…Read more
The Ultimate Data Integration Roadmap: Uniting First-Party Research & Third-Party Analytics for the 360 Consumer View
Salesforce reports that 76% of organizations are struggling to connect insights and apply them…Read more
Community Commitment Launch
Think Local, Reach Global: new community commitment will deliver benefit to local areas Llandysul…Read more
Switch Your Brand Tracker to Get Better, Faster Insights – How to Assess Brand Tracking Vendors to Improve the Impact of Brand Insights
‘Brand tracking is a strong predictor of business outcomes, but the wrong measures and…Read more
Immersing ourselves in AI, a Texas takeover for Delineate
With a large US client base, our team are no strangers to spending time…Read more
Delineate welcomes the First Minister to Llandysul
Global Data and Insight business Delineate welcomed the First Minister to their headquarters in…Read more
What It Takes to Be the Chief Insights Officer of the Future: I&A Leaders and Rising Stars on the Skills for Board-Level Influence
‘Traditional research timelines are no longer acceptable. Increasing constraints require us to seek out…Read more
The Ultimate Data Connectivity Plan: How to Build the AI-Driven Insights Ecosystem for Better, Faster Decisions
‘AI opens up new avenues for creating insights and improving outcomes for consumers. But…Read more
Delineate x Coca-Cola
The Challenge The Coca-Cola Company did not have a consistent way to globally measure…Read more
Delineate x Salomon
The Challenge Global sports company, Salomon, expanding into new territories, with new products, came…Read more
AI in Market Research: Balancing Machine and Human Collaboration
Consumer Insight specialists globally are in equal parts captivated and apprehensive about the impact of AI in…Read more
Christmas Cracker or Festive Flop…Have Supermarkets Risen to the Occasion to Reach Their Audiences?
With advertisers making the most of big occasions and calendar events throughout the year,…Read more
The Now Economy – The Price of Convenience
Did you know that almost half of consumers prioritise convenience over traditional shopping? With…Read more
Boost for West Wales economy with launch of Delineate global headquarters
The West Wales economy has received a major boost today, following the official launch…Read more
