The CPG industry is awash with predictions on AI and personalization. But which trends are fleeting, and which will actually impact brand and revenue growth?
Delineate’s consumer insights experts reveal how the world’s largest CPG brands are working towards consumer-centric innovation in 2026 by meaningfully addressing key trends including:
- The Consumer Attitude-Behavior Gap – Striking the right balance between audience appetite for sustainability and price preferences
- DTC Models – Integrating multiple sources to build deeper consumer understanding from first-party data
- Brand Switching – Harnessing always-on data to respond to shifts in brand loyalty and optimize performance of both private label and premium brands
- Future-Focused Skill Sets – Blending human and artificial intelligence in the right ways to generate efficiencies and hyper-personalize campaign and product offerings.
Read on for proven tactics in response to trends from General Mills, Walmart, Target, Coca-Cola and Nomad Foods.