Brand
Tracking

Enhance Your Brand with Real-Time Tracking

Why Choose Delineate Real-Time Brand Tracking

In a fast-moving world, brand perception can change in an instant. Real-time tracking lets you monitor consumer sentiment, media coverage, and market trends as they happen – empowering faster decisions, smarter strategies, and immediate action. Stay ahead, protect your reputation, and spot growth opportunities the moment they appear.

Post TitlePost Date
Quantify how well know your brand is compared to your competitors over time?
What are the key drivers of brand choice in the category? What are the key attributes associated with your brand versus competition?
Determine number of consumers who are moving through funnel - from awareness to consideration to purchase?
Determine the level of Identify the channels brand engagement, target consumers experience across platforms & channels
Inform creative briefs & communication frameworks (cross channel)
Integrate into advanced analytics models to unlock key insights
Client Case Study
Reporting on Brand Tracking Quarterly or Monthly is No Longer Enough

It’s 2025. Things move quickly and you want tracking data on your brand, on-demand, so you can make the best decisions in the moment. Delineate is an always-on connection, so you have access to accurate tracking data from across the globe, when you want it, in the format that fits the way you work.

Industry Leading Brand insights with Delineate

From Waves to Always-On

Get accurate, timely insights to shape strategy and track results in real time.

From Static to Dynamic

Update surveys in hours, not weeks, and respond quickly to market shifts.

Compare consumers and competitors

Reveal opportunities by understanding consumer needs and competitor gaps.

Experts on demand

Access global experts for partnership, insights, and strategic guidance.

Global Reach

Connect with over 300 million consumers across 130 countries—digitally and in person.

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Delineate offers an alternative to other Insight Providers 

Customisable Surveys
Expert Consultancy
Speed
Real time data delivery & reporting
Cost Efficiency
Data integration
Accessibility
Al Ready
Yes. Standardised survey design & data outputs with ability to add specific business questions
Yes. As standard. Expert led insight consultancy on survey design & results
Yes. Instant to days. Designed to deliver real time insights. Updated overnight
Yes. Data weighted & transfomed dynamically in real time
Yes. Technology deployed to reduce manual processes
Yes. Real time data connectivity to data lakes & BI platforms
Yes. Reporting is customisable for non-expert understanding & interpretation
Yes - in a ready format for generative and LLM tools
Traditional MR Firms
Maybe. Fixed survey design limiting relevancy within business. Surveys often designed for easier fixed data tables
Yes. Expert-led consultancy available but adds to base cost
No. Manual processes make data collection and reporting slow
No. Data is weighted manually after fieldwork: time consuming & slow
No. Legacy intrastructure and ways of working are expensive
No. Data often held in MR legacy formats: limiting connectivity to big data ecosvstems
No. Complex black box approaches
No - legacy format unable to be used without significant processing
Automated Research Platforms
Maybe. Fixed survey design with customisable questions adding cost & time to data collection
Yes. Expert-led consultancy available but adds to base cost
Yes. Instant to days. Designed to deliver real time insights. Updated overnight.
Not Sure epending upon back end of technology, maybe traditional MR back end with modern front end only
Yes. Technology deployed to reduce manual processes
Not sure. Likely to have a web dashboard but no access to underling data
No. online platforms often need extensive onboarding for proficiency
Not sure depending upon back end of technology, maybe traditional MR back end with modern front end only

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