CAMPAIGN EVALUATION

Reviewing your campaign in the rear-view mirror is history. Literally. Why be three months late when you can test or measure your marketing effectiveness in real time?

We’ve revolutionised campaign evaluation by making your data timely, relevant and actionable – delivered by our technology platform, Delineate Proximity.

CAMPAIGN EVALUATION

Reviewing your campaign in the rear-view mirror is history. Literally. Why be three months late when you can test or measure your marketing effectiveness in real time?

We’ve revolutionised campaign evaluation by making your data timely, relevant and actionable – delivered by our technology platform, Delineate Proximity.

Our campaign evaluation solution allows you to…

Evaluate your campaigns in real-time
Understand if your advertising and campaigns are delivering value
Make in-flight changes to campaigns
Validate your key audiences using the Brand Engagement Profile

The platform is pre-configured to rapidly onboard clients, but also offers a high degree of customisation. It connects live and direct to consumers around the world and is currently available in over 130 countries.

Delineate Proximity is always-on, always delivering, and captures how consumers respond to your campaigns in real-time.

Let’s talk about how we can help your business revolutionise the way campaign evaluation is done

Let's talk

Why you should use brand tracking

Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses.

What we’ll outline in this article is why this investment in your brand is so important.

Why most brand trackers are not actually trackers at all

Brand tracking has been a key component of marketers’ analytics and reporting toolkit for a long time, and for a very good reason – knowing what your consumers think of your brand is crucial to informing both brand and advertising strategies for growth.

Why internal analytics teams hate your brand tracker, and what to do about it

Brand tracking is a critical tool in understanding the performance of your brand and the impact of competitors. But in many companies, tracking data sits in a silo and the benefits are not readily seen by the wider business.