Porter Novelli – Pitch Campaign Testing For CPG client

Campaign Testing / Pitch Research Case Study

Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign would require a unique angle based on a compelling consumer insight.

delineate ran fast turnaround pitch research in multiple European countries to evaluate the pitch ideas. Insights from the research assisted in the campaign direction and importantly informed the team on what would not work as well as what would.