Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign would require a unique angle based on a compelling consumer insight.
delineate ran fast turnaround pitch research in multiple European countries to evaluate the pitch ideas. Insights from the research assisted in the campaign direction and importantly informed the team on what would not work as well as what would.
“I’ve found the team at delineate super responsive; always going the extra mile to deliver results quickly. Importantly, they understand PR, so the briefing process is painless.”
Salomon – supporting expansion into new territories
We partnered with Salomon to better understand the impact of their campaigns at a national versus epicentre level across key markets, via our research platform, Delineate Proximity®.
Tata – understanding brand health position
Through our proprietary research platform, Delineate Proximity®, we helped Tata Consumer products – International achieve their marketing objectives and understand the impact of the campaign effectiveness on their overall brand health.
Samsung – insights that stimulate a national conversation
Artificial Intelligence is creating a fundamental shift in the way we work and play. It’s shaping the world we’re living in right now, and we’re only experiencing a fraction of its potential. Our research for Samsung explores more.