Hotwire & BMC – Office Workers Study

BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe.

In a crowded space, BMC wanted to strengthen its position as an expert on the digital workplace and needed a unique point of view in order to achieve impactful coverage in Europe. BMC commissioned the study to gain an insight into how office workers would like their role and place of work change over the next five years, what that means for businesses, and how workers can drive change in the face of new requirements brought by digital technologies.

Delineate ran a custom study amongst office workers in four European markets. The study was carefully designed to help uncover interesting insights worthy of coverage.

The report helped to increase BMC’s share of voice in the media across the UK, France, Germany and Spain. Initial media outreach generated in excess of 40 pieces of coverage and the research informed an ongoing thought leadership programme in the region.