Hotwire & BMC – Office Workers Study


BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe.

In a crowded space, BMC wanted to strengthen its position as an expert on the digital workplace and needed a unique point of view in order to achieve impactful coverage in Europe. BMC commissioned the study to gain an insight into how office workers would like their role and place of work change over the next five years, what that means for businesses, and how workers can drive change in the face of new requirements brought by digital technologies.

Delineate ran a custom study amongst office workers in four European markets. The study was carefully designed to help uncover interesting insights worthy of coverage.

The report helped to increase BMC’s share of voice in the media across the UK, France, Germany and Spain. Initial media outreach generated in excess of 40 pieces of coverage and the research informed an ongoing thought leadership programme in the region.

See BMC’s press release covered here.

“Delineate were really responsive and great to work with. Their analysis helped us to uncover genuine insights that informed our approach and enabled us to develop a strong narrative on the digital workplace. Our client was impressed with the great coverage generated by the research in Europe and has commissioned further studies with us across the globe.”

Matt Bell-Watson

Head of Insights, Hotwire


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