Resources
- All
- News
- Employee Spotlight
- Case Study
- Blog
Top Emerging Trends in CPG for 2026 – How Insights Leaders Will Respond to Influence Data-Driven Decision-Making
The CPG industry is awash with predictions on AI and personalization. But which trends…Read more
Evolving Our Product: How Delineate Is Shaping the Future of Real-Time Research
At Delineate, we’ve always believed that market research should move at the speed of…Read more
Consumer-Driven Product Innovation: The Insights Revitalizing Global Brands
Truly original product innovation in the highly competitive, fast-moving CPG market is simultaneously in…Read more
The End of The Survey? Consumer-Centric Innovation & The Research Revolution
“The trouble with market research is that people don’t think what they feel, don’t…Read more
The Ultimate Data Integration Roadmap: Uniting First-Party Research & Third-Party Analytics for the 360 Consumer View
Salesforce reports that 76% of organizations are struggling to connect insights and apply them…Read more
Community Commitment Launch
Think Local, Reach Global: new community commitment will deliver benefit to local areas Llandysul…Read more
Switch Your Brand Tracker to Get Better, Faster Insights – How to Assess Brand Tracking Vendors to Improve the Impact of Brand Insights
‘Brand tracking is a strong predictor of business outcomes, but the wrong measures and…Read more
Immersing ourselves in AI, a Texas takeover for Delineate
With a large US client base, our team are no strangers to spending time…Read more
Delineate welcomes the First Minister to Llandysul
Global Data and Insight business Delineate welcomed the First Minister to their headquarters in…Read more
What It Takes to Be the Chief Insights Officer of the Future: I&A Leaders and Rising Stars on the Skills for Board-Level Influence
‘Traditional research timelines are no longer acceptable. Increasing constraints require us to seek out…Read more
The Ultimate Data Connectivity Plan: How to Build the AI-Driven Insights Ecosystem for Better, Faster Decisions
‘AI opens up new avenues for creating insights and improving outcomes for consumers. But…Read more
Delineate x Coca-Cola
The Challenge The Coca-Cola Company did not have a consistent way to globally measure…Read more
Delineate x Salomon
The Challenge For nearly 80 years, Salomon, have been transforming sports experiences through their…Read more
AI in Market Research: Balancing Machine and Human Collaboration
Consumer Insight specialists globally are in equal parts captivated and apprehensive about the impact…Read more
Christmas Cracker or Festive Flop…Have Supermarkets Risen to the Occasion to Reach Their Audiences?
With advertisers making the most of big occasions and calendar events throughout the year,…Read more
