by James (JT) Turner | Jul 22, 2024 | Blog
Understanding consumer perceptions isn’t just important—it’s critical. Picture this: a customer scrolls past your ad on social media, walks by your product in a store, or overhears a conversation about your service. In the blink of an eye, perceptions are...
by James (JT) Turner | Jun 7, 2024 | Blog
Market researchers are feeling the pressure. They need to provide valuable insights to help their companies succeed, but they don’t always have enough time or resources to do so. That’s where market research tools come in—they’re like the trusty...
by Simon Sketchley | May 30, 2024 | Blog
Brands need an always-on approach to sampling and data collection across their target markets to get actionable insights — ones that are accurate right now. Consumer behaviour shifts too quickly to have to wait for consumer data each quarter. Daily fieldwork is the...
by James (JT) Turner | May 6, 2024 | Blog
Researchers might be going back and forth from excitement to apprehension when it comes to AI in market research. The reality is that artificial intelligence certainly is claiming its role in our industry. On my podcast, “Research Revolutionaries,” I had...
by James (JT) Turner | Apr 8, 2024 | Blog
Did you know that almost half of consumers prioritise convenience over traditional shopping? With our daily lives being so busy, the consumer landscape is changing fast. Here at Delineate, we are launching a series of reports which deep dive into the ever-changing...
by James (JT) Turner | Mar 20, 2024 | Blog
Online surveys offer immense advantages in scale, speed, and cost efficiency. However, with so many responses flowing through panel providers each year, ensuring data integrity poses complex data quality challenges. Issues can range from straight-up survey fraud to...