Follow Why most brand trackers are not actually trackers at all Ben Leet, CEO Brand tracking has been a key component of marketers’ analytics and reporting toolkit for a long time, and for a very good reason – knowing what your consumers think of your brand is...
Follow It’s nice to be back to normal, even if normal looks a little different! Ben Leet, CEO Every year, the Delineate team gathers for our annual summer off-site conference and this year we were delighted to arrive back for the second year running to The Swan in...
Follow Four years and just getting started… Ben Leet, CEO Four years and just getting started… Ben Leet, CEO Follow They say that time flies when you’re having fun. But it also flies when you’re busy as hell. It’s now four years since JT started Delineate and I...
Follow Long live the survey! Chris Bunyan, Product Strategy Director Make surveys great again! Chris Bunyan, Product Strategy Director Follow According to some commentators, the survey is dead. That’s right – the cornerstone of a $70 billion industry, and a technique...
Follow Why do brands waste 25% of their advertising budgets? Chris Bunyan, Product Strategy Director Why do brands waste 25% of their advertising budgets? Chris Bunyan, Product Strategy Director Follow Advertising is a huge investment (I know, talk about stating the...
Follow Why internal analytics teams hate your brand tracker, and what to do about it Chris Bunyan, Product Strategy Director Why internal analytics teams hate your brand tracker, and what to do about it Chris Bunyan, Product Strategy Director Follow Brand tracking is...
