Conversational AI Revolutionizing Brand Marketing

Artificial intelligence (AI) has radically transformed over the past year with the advent of large conversational AI language models like ChatGPT, major companies launching AI initiatives, and rapid consumer adoption. Conversational AI is reshaping the brand marketing...

The Five Steps to Switch Your Brand Tracking Tool

Switching your brand tracking may be necessary if your current solution no longer meets your needs. Although, while it can be a difficult move to make, there are five steps that make the switch to a new brand tracking tool easier. Step 1: Identify Issues First,...
Improving advertising ROI

Improving advertising ROI

Advertising is a huge investment (I know, talk about stating the obvious). After all, multiple global advertisers each spend in excess of $1 billion annually. So it’s unsurprising that measuring advertising effectiveness is critical. Conversely, that’s why...
Why you should use brand tracking 

Why you should use brand tracking 

Why you should use brand tracking Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses. It’s all about making an investment in the success of a brand. After all, that ranges from...