by Sara Jones | Oct 31, 2024 | Blog
The eagerly awaited budget by the first Labour Government since 2010 provided much to consider and delve into (a kitchen sink budget as has been suggested!), alongside a promise from the Chancellor that she would not want to repeat the £40bn tax rise budget that... 
by James (JT) Turner | Oct 4, 2024 | Blog
Brand tracking has long been a cornerstone of marketing strategy. Traditionally, this process involved periodic survey waves and manual fieldwork, often leading to significant time lags between survey data collection and being able to action the results collected.... 
by James (JT) Turner | Aug 29, 2024 | Blog
In an era where the digital landscape is ever-evolving, brands are in a constant race to stay relevant, resonate with their audience, and ultimately, achieve success. The key to unlocking success lies in data-driven decision-making, a strategic approach that leverages... 
by James (JT) Turner | Jul 22, 2024 | Blog
Understanding consumer perceptions isn’t just important—it’s critical. Picture this: a customer scrolls past your ad on social media, walks by your product in a store, or overhears a conversation about your service. In the blink of an eye, perceptions are... 
by James (JT) Turner | Jun 7, 2024 | Blog
Market researchers are feeling the pressure. They need to provide valuable insights to help their companies succeed, but they don’t always have enough time or resources to do so. That’s where market research tools come in—they’re like the trusty... 
by Simon Sketchley | May 30, 2024 | Blog
Brands need an always-on approach to sampling and data collection across their target markets to get actionable insights — ones that are accurate right now. Consumer behaviour shifts too quickly to have to wait for consumer data each quarter. Daily fieldwork is the...