Insights and data firm Delineate has acquired survey and opinion research business Opinion.Life, for an undisclosed sum. Opinion.Life was co-founded by Delineate CEO James “JT” Turner and Dr Zsolt Kiss in 2017 as a challenger polling company, and uses a proprietary set of algorithms built on data science and behavioural science to better predict consumer opinions.
As part of the acquisition, JT will continue to serve as CEO for the enlarged group, and Dr Kiss will become a Non-Executive Director for Delineate, advising the company on data science methodologies.
Commenting on the restructure, JT said that the main driver for the acquisition was to bring the proprietary predictive methodologies built into Opinion.Life to a wider set of clients, and across a deeper set of products and services. “The market research eco-system is going through a fundamental shift in how it collects, treats and reports data and insights, and we strongly believe in fusing the best of data science techniques with more traditional opinion research to create best-in-class products. With this acquisition, we will be able to deliver better, more predictive insights than ever before.”
In addition, Delineate has posted full year revenue growth of 127% for it’s year ending January 2019, in what Chief Customer Officer Ben Leet described as an “outstanding” year for the company. Leet added; “Our core proposition is very strong, and now that we have completed our first acquisition, we are well on track to repeat that growth performance in 2019