Delineate integrates Askia within its Proximity platform
Delineate has announced the first of several upcoming technology integrations with its revolutionary new platform, Delineate Proximity™. Released in October, Delineate Proximity™ is an end-to-end Research Technology (ResTech) platform that connects brands with their consumers in real-time.
The platform has now integrated with Askia, a modern survey data collection platform, to further enable the automation of the end-to-end survey data collection and delivery process, enabling clients to receive daily brand and campaign tracking and self-serve surveys.
The core of Delineate Proximity™ is curated survey data delivery, directly into our clients’ infrastructure. We have focused industry gaps such as automation and connectivity to modern BI tools, but we also wanted to build a platform that can integrate with other parts of the existing ResTech ecosystem. With this integration with Askia, we now have a fully automated survey build and deployment capability with automated sampling, data transformation and delivery, speeding up or removing much of the traditional market research processes
Richard Collins, Chief Commercial Officer at Askia, added: “as our industry focuses increasingly on automation, our Askia products are well suited to these types of integrations. We’re delighted to be partnering with Delineate as both companies continue to push the boundaries of innovation forward”.
Jérôme Sopoçko, Founder of Askia said: “it’s always great to work with clients that like to advance the capability in our software and Delineate have certainly pushed us, both in terms of adding new functionality and automating their process flow. AskiaDesign for example was updated to integrate with Proximity™ and allow the handling of daily changes to surveys without user-intervention”.
Askia builds technology to help understand and predict human behaviour. It is the technology partner of choice for visionary market research agencies, including large global networks (Ipsos, GfK, Kantar TNS, BVA, Hall & Partners), mid-sized independents and small agencies with just a handful of employees. Many of these companies have built their research systems around Askia technology, with APIs and automation at the centre. Askia provides software for data collection and reporting as well as professional services.