delineate launches new audience B2B planning tool 

Insights and data firm delineate has launched a new audience planning tool specifically for B2B marketers. Called bertie, the tool was developed by delineate to provide B2B agencies and marketers with a better understanding of the B2B landscape. It includes data on decision-making responsibility, business attitudes and media consumption, and is designed to help the accuracy of B2B marketing campaigns. 

The tool is currently available in the UK and the US markets, with more planned for 2020.

As part of bertie’s beta launch, it was put through its paces by award winning PR agency Citypress, who awarded it a very credible 4 out of 5 stars in a recent PRmoment tool review. Read the review here.

As part of the review Eze Klass, Research Account Director at Citypress, said:  bertie is a very powerful tool and is a solid platform for exploring insights about B2B audiences”

Ben Leet, Chief Customer Officer at delineate, said that “Clients had told us that B2B audience planning data was very thin on the ground, and they were often relying on guesswork or proxy data to build their campaigns. With bertie, they now have always-on access to accurate B2B data to drive their campaigns more effectively” 

Find out more about bertie or read the PRmoment tool review.


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