Delineate Expands into US and Appoints Jeff McDonald as CEO Americas
(London) 20 August Insights and Marketing Analytics firm Delineate has announced its global expansion to the US market and the appointment of industry veteran, Jeff McDonald, as CEO of the Americas.
Delineate’s Always On Audience Intelligence platform, provides real-time data to support brand stewardship, allowing stakeholders across the enterprise to make agile, responsive and more effective business decisions.
McDonald most recently held the position of President of the Americas and APAC for System1 Research (formerly BrainJuicer). Prior to joining BrainJuicer in 2013, he served as SVP Business Development and Marketing at Nielsen NeuroFocus, after the acquisition of neuroscience research firm NeuroFocus, where, as a Senior Partner, he had been responsible for Business Development, Marketing and Professional Services. His earlier experience included marketing roles for management consultant SpectraComm, Sealed Air Corporation and marketing and insights company Maritz.
McDonald commented, “Throughout my career, clients have always told me how difficult it is managing their businesses through the rear-view mirror that most brand health monitoring trackers provide. These solutions are too expensive, take too long, they are siloed in the research and insights functions, and never provide consumer data fast enough for brands to react in real-time.
Delineate’s Always On Audience Intelligence’s syndicated solutions for real-time access to consumer data is exactly the alternative clients are looking for: affordable, real-time data that is robust enough to be actionable out of the box, yet also customizable to align with whatever analytics systems and protocols are already in place across the enterprise. Leading the team who are bringing Delineate’s solutions to companies in the US is therefore a dream assignment for me!”
Our early adopter clients include global multinationals with large operations in the Americas who are looking for better ways to manage brand health, as well as disrupters looking for opportunities globally. It made sense for us to expand our client facing presence in the US, in order to deliver the power of our real-time data services to brands who are looking for better, faster ways to support decision making. Jeff’s experience and enthusiasm for our brand promise was the perfect fit for our ambitions to grow the business and our universe of satisfied clients.
Delineate has one simple mission: to deliver real time data and rich customer and audience insight to marketers and communicators. We cut to the chase by blending the best of always on opinion research, data science and artificial intelligence to provide solutions for real world marketing and communication challenges.
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