The Story So Far...

Research is a wonder.

At its best, it reveals truths, challenges assumptions, and sparks real change.

But somehow in the last decade, it lost its way.

It became complacent. People clung to the status quo, and insights, once a superpower, became a bottleneck.

The worst part? As an industry we just let it happen.

But I never doubted we could do better. At Edelman PR, we built real-time research tools because PR needed speed. At Black Swan Data I learnt how to build research technology the right way.

So, I knew the wonder was still there. The ability to influence the biggest decisions of our time. That’s magic. We’d just lost sight of it.

Delineate is our rallying cry to the industry. A bold rethink of insights and tracking by Research Revolutionaries. A fresh start. The way it should be.

An always-on connection that tracks the moments that matter to consumers in the real world, and makes the data available when you want it, in whatever format you want it.

Coca-Cola saw the value immediately. Others followed. Seven years on and Delineate delivers tracking data, at the speed of decision-making, to brands across the Globe.

Because research was never meant to hold brands back. It was designed to push them forward.

Let’s get back to that.

James “JT” Turner
Founder and CEO, Delineate