A jointly built integration puts verified respondent sourcing across 130+ markets behind Delineate Proximity®, the always-on consumer intelligence platform. 

Every brand tracker rests on something its buyers rarely get to inspect: where the sample comes from. Delineate has agreed a strategic partnership that makes that layer explicit. 

Data collection company Walr will become the primary audience network behind Delineate Proximity®, the live consumer intelligence platform. Walr’s network extends Delineate Proximity® reach to respondents in more than 130 markets. 

The two technical teams have built a purpose-built API integration that automates audience sourcing, respondent management and data delivery. This is the operational layer that usually slows a tracker between waves and introduces the inconsistencies that make a trend hard to trust. 

“Gaining access to Walr’s audience network and technology continues to strengthen the infrastructure behind our products,” said James Turner, founder and chief executive at Delineate. 

For insights and analytics leaders, the sample is the part of a tracker that quietly decides whether a movement in the data is a genuine shift or an artefact of who happened to answer. Consistent, verified sourcing is what allows a like-for-like read across markets and confidence that a change between waves is real rather than noise. 

Both companies have also committed to working together on future product development. 

Want to see how Delineate Proximity® sources and verifies the data behind your tracking?