Opens in a new tab
Sample

Access to 300m+ consumers
across 130+ countries

Access to the highest quality respondents. Real verified consumer voices, sourced directly for your project.

A transparent methodology, that is explainable and defendable to senior management. Delineate utilizes a mixture of quota management and quality control processes to ensure the right voices are included.
Coverage

A wide variety of sources to represent all consumers

Your research is only as good as the participants in it. Delineate uses the best blend of consumer panels available to reflect the full consumer landscape, not just the ones that are easy to reach.

Online

Scalable digital recruitment across sourced, verified and quality controlled panels and networks, reaching consumers wherever they spend their digital lives.

Face to face

In-person interviewing for markets and audiences where digital won’t reach everyone. Ensuring your data represents your audiences.

How we do it

Real-time quotas and quality processes

Bad samples produce bad results. Our platform is built around precision, quotas and quality control, so the data you act on is data you can trust.

Sourcing

Smarter sourcing

Every day we source fresh respondents for your project. Throughout the day we quality check and adjust our sample based upon real-time fieldwork management. We deliver to the exact specification, not on just who is available.

Precision

Exact quotas

Hard quotas set and enforced in real time across all demographic dimensions, so your sample is representative, every time. Our Delineate Proximity™ manages this dynamically.

Live data

Real-time feedback

Monitoring fieldwork as it happens. Full visibility into how your sample is delivering, while it is delivering. Our Delineate Proximity™ monitors fieldwork as it happens for feedback loop into how your sample is being achieved while it is delivering.

Integrity

Fraud detection

Multi-layered screening, digital fingerprinting, speeder detection, trap questions, and analytics. We remove bots, speeders and low-quality responses in real time before they reach your data.

Full detail on our Quality page →
Track record

Built to deliver. Every single day.

Delineate operates a fully automated, continuously monitored fieldwork infrastructure through Delineate Proximity™. Every project has continuous quality checks, with quotas tracked in real time, quality scoring automatically.

That means when you commission a project, you’re not relying on a manual review at the end of fieldwork. You’re relying on a platform engineered to catch issues before they become problems. Backed by a team with a proven track record of hitting client requirements consistently, on time, with data that holds up to scrutiny.

Controls are built into the process, not bolted on afterwards. Real respondents, not bots, delivering you quality data.

We don't send you a file at the end and hope for the best. We know the data is good before it reaches you.

Daily automated monitoring. Proven consistency. A track record built on clients who can’t afford to get this wrong.

Global reach

Wherever consumers are

From established markets to emerging economies, our sample network spans the globe. From niche audiences to nationally representative studies, we can handle it all.
Delineate Globe
Each day we use the best consumer panels and networks to fulfill your needs. We do not repeat-sample respondents, ensuring the freshest, most unbiased responses for the survey. From large mature markets with thousands of daily completes to emerging economies.
How we design it

The Sampling Blueprint

Representative data doesn’t happen by accident, it’s designed before a single interview takes place. Every Delineate project starts with a Sampling Blueprint: a documented methodology defining who we need to hear from, in what proportions, and how we’ll reach them.

Built from census data

Quotas are constructed from official census and population data for every market – age, gender, region, and socio-economic classification. Your sample is benchmarked against the actual population, refreshed annually, not a convenience profile.

The right mode for each market

Not every market can be reached online. We assess each country and choose the mode accordingly – fully online, fully face-to-face, or mixed mode. We factor in language and cultural diversity, geography, infrastructure and interviewer safety, so representation is real, not theoretical.

Coverage that goes deeper

Beyond age and gender, we have region and major city quotas in every market. We also use SEC, income and other demographic characteristics in some markets.

In practice

Trusted by the world's leading consumer brands

The Coca Cola Company
Global brand tracking

Also trusted by Nomad Foods, Johnsonville, and TATA Consumer Products.

The Coca-Cola Company tracks up to 1,000 campaigns a year across 40 always-on markets, with the flexibility to add further markets within 48 hours. That scale only works because the sample behind it is built to the same standard every single day - fresh respondents, hard quotas, and real-time quality controls across every market, every wave. Since 2022, Delineate has delivered over 3,000 tracked experiences for The Coca-Cola Company, with live data flowing daily into their insight systems. The data holds up because the sample does.
Read the Coca-Cola case study →

Your data in your tech stack

The Delineate Proximity™ API pull data into your BI tools, Data Lake, or CDP. Delineate data is built to flow, from fieldwork to Tableau, Looker, or Power BI without friction.

Ready to see the difference quality data makes?

Talk to our team about how Delineate’s sample approach can give your next project the quality it deserves.

Get in touch

Join our Newsletter