Always-on Data,
Always Connected
The Delineate Proximity™ platform’s always-on data seamlessly connects to your business. Built in modern formats to talk directly to modern tools, your BI stack, your models, your workflow.
Your data, your tools, zero compromise
Your Insights Director runs Power BI. Your MMM agency needs clean structured feeds. Your data team wants direct API access. Delineate delivers to your requirements.
BI Dashboards
Pull and ingest your data into the BI tools your team already lives in. Power BI, Tableau, or Looker. No CSV exports. No manual refreshes. Your stakeholders see live, up-to-date data, and you stop fielding “can you send me the latest numbers” requests.
MMM
Feed clean, structured brand equity signals directly into your MMM models. Delineate outputs in the formats your modeling teams need. Consistent, versioned, always current, so your attribution work reflects reality. Connect brand tracking to revenue outcomes without the data wrangling. When your CFO asks what brand investment is actually doing commercially, Delineate gives you the data to answer with confidence.
API / Data Delivery
Direct API access gives your data and engineering teams full control. Pull your data, at any cadence, into any downstream system. Whether it’s a data lake, a custom analytics stack, or a bespoke internal dashboard. Delineate’s data connects cleanly, in the format you define.
Access your data in real-time - when you need it, how you need it
1
Collect
Respondents captured in real-time feeds your data directly into Delineate Proximity™ Platform.
2
Process
Real-time quality checks means no post-collection cleaning. Data built for a digital era, ready straight away.
3
Route
Data is formatted and available to your chosen destination – BI tool, API endpoint, or flat file.
4
Deliver
Your tools update automatically. No manual intervention. No exports. Just signals.
Platform Reliability
Optimization uptime you can build a business case on
Present to senior management with confidence. The Delineate Proximity™ Platform is designed for production workloads, not occasional demos. Your dashboards stay live, your MMM feeds stay fresh, and your API responses stay fast. The data is there when your stakeholders need it.
One platform. Every tool in your stack.
Delineate acts as a single source of truth for your consumer intelligence, and brings that truth where needed. Your modeling agency doesn’t need to request a custom export. Your analytics stack doesn’t fall behind. So, brand equity signals feed directly into your customer data platform, closing the loop between consumer perception and activation.
The integration layer is built on modern standards – REST APIs and webhooks – so it fits into existing infrastructure.
Works with the tools you already use
When everyone sees the same number, decisions get faster
Brand intelligence shouldn’t live in one analyst’s inbox. The moment your data arrives only as a quarterly PDF or a one-off export, it stops being a live asset and becomes a historical document. The Delineate Proximity™ Platform integration layer is built to put the same numbers in front of your CMO, your media planners, your regional leads, and your finance team, simultaneously, automatically, without your insights team needing to act as a human pipe.
When consumer data flows freely across your organization, something shifts: teams stop debating which number is right and start debating what to do about it. That’s the transition from research as a function to intelligence as infrastructure, and it’s what the Delineate Proximity™ Platform was designed to enable.
A dashboard that stops at the screen isn't an integration
Your tracker updates. Someone on your team logs in, downloads a CSV, reformats it, and emails it to the stakeholders who need it. Every reporting cycle. Every market. The insights are real, but by the time they arrive, they’re already yesterday’s news, and your data team has spent half a day doing work a pipeline should do automatically.
Data flows from fieldwork to your BI tool, your MMM model, and your CDP without a human in the middle. Your stakeholders see live numbers when they open their dashboards. Your data team works on analysis, not data movement. And when a brand metric moves unexpectedly, you know about it now, not at the next quarterly review.
Trusted by the world's leading consumer brands
Also trusted by The Coca Cola Company, Nomad Foods, and TATA Consumer Products.
Johnsonville, the leading US sausage brand, came to Delineate with brand tracking data locked inside static reports delivered twice a year - too slow to influence in-flight decisions. With the Delineate Proximity™ Platform, they moved from a six-month reporting cycle to brand and campaign data available within days, connected directly to the tools their teams were already working in. Real-time data meant real-time action: changing which ads got airtime and increasing weight on the spots that worked hardest for the brand.Read the case study →
Integrated data is only valuable if it's quality data
Integrating your data into your business
Stop waiting for exports. Connect Delineate to your stack and let your data work where your team already does.