Nétzica Reyes – Insights Director
What is your role at Delineate?
Insights Director
What were you doing prior to working at Delineate?
I was working in studioX WPP as a Category integrator on the Coca-Cola account.
What makes Delineate different from other places you have worked?
Due to strategic growth, I have been part of Delineate’s transition from a start-up to scale-up business, which has enabled personal growth and learning, and has advantages for helping build better processes and best practices to continue the success.
What do you enjoy most about your job?
I really enjoy the opportunity to solve problems and make a positive impact. It’s fulfilling to collaborate with my team and see our efforts lead to meaningful results. I also appreciate the chance to continuously learn and grow in my role.
What does a typical day look like for you?
A typical day starts with the internal stand-up meeting where we discuss the highlights of the campaigns with the internal team. It is always really positive to see the great things that we part of as a team. After that, I usually have meetings with the various client teams, such as media, category, campaign teams, and even bottlers, to talk about the results and learnings from different initiatives. It gives us a view of how to continuously improve initiatives, as well as understand the next projects on the horizon. It gives us the opportunity to agree on the best way to measure each one, given the number of markets and initiatives we have in LATAM.
What excites you about your work?
The ability to give clients powerful insights that help them improve their campaign and brand strategies. I love to be in contact with key decision makers and offer expert advice around the brand communication process.
What is the most valuable thing you have learned at Delineate?
The most valuable thing I’ve learned at Delineate is the importance of collaboration and diverse perspectives. Working with such a talented team has shown me how much we can achieve when we combine our strengths and ideas with technology.
What do you like to do outside of work?
Spending time with my family, especially going for walks in nature or having a pizza afternoon
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