October 6, 2025The CPG industry is awash with predictions on AI and personalization. But which trends are fleeting, and which will actually…- September 12, 2025At Delineate, we’ve always believed that market research should move at the speed of decision-making. Since our inception, we’ve challenged the conventions of brand tracking…
- July 23, 2025Truly original product innovation in the highly competitive, fast-moving CPG market is simultaneously in higher consumer demand and more difficult…
- July 21, 2025“The trouble with market research is that people don’t think what they feel, don’t say what they think and don’t…
- June 13, 2025Salesforce reports that 76% of organizations are struggling to connect insights and apply them to the consumer journey. Fragmented data…
May 22, 2025‘Brand tracking is a strong predictor of business outcomes, but the wrong measures and metrics have historically limited its business…
February 28, 2025‘Traditional research timelines are no longer acceptable. Increasing constraints require us to seek out faster, better ways to gather insights.’…
February 28, 2025‘AI opens up new avenues for creating insights and improving outcomes for consumers. But even with all the technology available…- February 26, 2025Consumer Insight specialists globally are in equal parts captivated and apprehensive about the impact of AI in market research. Almost 2.5 years since the…
December 20, 2024With advertisers making the most of big occasions and calendar events throughout the year, we have content coming out of…
