July 23, 2026AI will change the work of insights teams, but it may also change something less visible: how people learn to…- July 8, 2026AI is making parts of agency work faster and cheaper to produce, from early analysis and summaries to draft reports…
- July 1, 2026How always-on tracking reduces repeat work and supports better decisions Research budgets are rarely wasted in one obvious place. They don't usually…
- June 26, 2026From one-off projects to embedded insight partnerships Businesses have become more always-on than the research models built to support them. …
- June 19, 2026Synthetic data is not hard to generate. It is hard to know when to trust. Insights teams are being asked…
- June 11, 2026Synthetic data is not hard to generate. It is hard to know when to trust. AI can now create modelled…
- May 27, 2026Last week, Delineate was part of an important conversation about the future of research, as MRS brought together leaders from…
- May 13, 2026“Prompt engineering” has had a funny glow-up. A couple of years ago, it sounded like something you needed a hoodie…
- April 30, 2026Data is easier to access than ever, but that has not made decisions easier. That is the uncomfortable truth facing…
- April 17, 2026Top consumer brands reported 2024 growth at roughly half of historical rates, with earnings driven largely by cost reduction. That puts more pressure on organizations to find…
