October 20, 2026What Global Drinks Brands Need to Track Next The big shifts in alcoholic drinks aren't difficult to spot. Moderation is…- September 9, 2026Most brand tracker evaluations focus on the parts that are easy to inspect. Buyers scrutinize sample composition, metric definitions, question…
- July 23, 2026AI will change the work of insights teams, but it may also change something less visible: how people learn to…
- July 8, 2026AI is making parts of agency work faster and cheaper to produce, from early analysis and summaries to draft reports…
- July 1, 2026How always-on tracking reduces repeat work and supports better decisions Research budgets are rarely wasted in one obvious place. They don't usually…
- June 26, 2026From one-off projects to embedded insight partnerships Businesses have become more always-on than the research models built to support them. …
- June 19, 2026Synthetic data is not hard to generate. It is hard to know when to trust. Insights teams are being asked…
- June 11, 2026Synthetic data is not hard to generate. It is hard to know when to trust. AI can now create modelled…
- May 27, 2026Last week, Delineate was part of an important conversation about the future of research, as MRS brought together leaders from…
- May 13, 2026“Prompt engineering” has had a funny glow-up. A couple of years ago, it sounded like something you needed a hoodie…
