The membership is another step in our expansion across the region and reflects our continued focus on research quality, innovation and professional standards. 

Today, Delineate works with a growing portfolio of national and global brands, including The Coca-Cola Company, Johnsonville and TATA Consumer Products, supported by teams across New York City, Atlanta and Mexico City. 

Through the Delineate Proximity™ platform, we help brands maintain an always-on connection to consumer opinion, delivering real-time brand and campaign intelligence across more than 130 markets. This gives marketing and insights teams a more current view of changing consumer perceptions, marketing effectiveness and the factors shaping brand performance. 

Joining the Insights Association gives us another way to contribute to the conversations shaping the future of the industry, from data and research quality to evolving methodologies, new technology and the responsible use of AI. 

James Turner, Founder and CEO of Delineate, said: 

“North America represents a significant growth market for Delineate, and joining the Insights Association reflects our commitment to becoming an active participant in the industry’s future. 

“We’ve built strong relationships with clients across the region and continue to invest in our people, technology and partnerships. The Insights Association provides an important platform for collaboration, knowledge sharing and advancing standards that help our industry deliver better outcomes for clients and consumers alike.” 

The membership comes as Delineate continues to expand its presence in North America while investing in the technology, research expertise and AI-enabled capabilities behind its brand and campaign tracking solutions. 

Across that growth, the focus remains the same: helping insight and marketing teams get faster access to reliable, actionable data while maintaining the quality and transparency needed to make confident decisions.