Delineate has joined Vertus Group, a division of Jonas Software, marking an exciting new chapter for the business.
Delineate gives brands an always-on connection to real-world consumer opinion. For our clients, the day-to-day does not change. We’ll continue to operate independently, with our current team in place, and we’re keeping our global headquarters in Llandysul, Wales. What changes is the backing behind us: a long-term, supportive home and a network of fellow software companies focused on sustainable growth and continuous improvement.
The Delineate Proximity® platform will keep doing what it does best, tracking the moments that matter to a brand and its campaigns as they happen and delivering fast, flexible consumer insight across more than 130 markets. The Delineate Proximity® platform enables marketers to measure and adjust brand health and campaign performance in real time, replacing the traditional annual tracking study with an approach built for the speed of modern decision-making.
From our offices in Llandysul, London, Atlanta, New York and Mexico City, we’ll continue to serve leading global brands including The Coca-Cola Company, TATA Consumer Products and Salomon.
“Joining Vertus marks an exciting new chapter for Delineate. Since founding the business, our focus has been on helping brands make better decisions through faster, more actionable insight. As part of Vertus, we’ll be able to accelerate that vision by combining our expertise with their global scale and investment capability. Just as importantly, Vertus’ commitment to cutting-edge AI and technology innovation will help us continue to develop industry-leading solutions for our clients while maintaining the agility and client focus that has always defined Delineate,” said James “JT” Turner, Founder and CEO of Delineate.
“We are delighted to welcome Delineate to The Vertus Group. Delineate has built an outstanding reputation through its innovation, customer focus, and commitment to delivering high-quality insights through its Delineate Proximity®. Their achievements and expertise make them a natural fit for our Group, and we look forward to supporting their continued growth and success as we embark on this exciting new chapter together. In announcing this latest acquisition, we are also pleased to expand our footprint into a new vertical,” said Alan Threadgold, Group Leader at Vertus.
About Vertus Group
Vertus Group owns and operates independently managed software brands across seven distinct verticals, offering them market-leading strategic guidance and unlimited growth opportunities. As a portfolio of Jonas Software and Constellation Software Inc. (TSX: CSU), Vertus Group employs the same buy-and-hold forever approach to acquisitions as its parent organizations. The group’s primary goal is to acquire high-performing vertical market software businesses while preserving the culture and legacies that have helped make these companies successful.
Learn more about the Vertus Group acquisition process: https://www.thevertusgroup.com/being-acquired.htm
