Paul Edwards Joins The delineate Board

Former TNS UK and Hall and Partners UK CEO Paul Edwards has joined the board of research and insights firm delineate.

Edwards holds several non-executive roles in global businesses including the design agency JKR. He has served as a planning partner with Karmarama, which was recently acquired by Accenture, and with the market research arm of pwc.

Previously he was chief executive of Lowe UK and The Henley Centre and worked at Publicis, Young and Rubicam and Bartle Bogle Hegarty.

delineate offers a simplified, end-to-end approach to client problems using a proprietary approach to develop, test, measure and turnaround research informed brand and communications campaigns.

Edwards said: “The insight business is changing and we need to be more responsive to client needs for concise and timely help.”

Founder and CEO JT Turner said: “Paul’s depth of experience in research, communications and planning will enrich our ‘cut to the chase’ model as we help brands and agencies recalibrate the design and delivery of transmedia campaigns.”

delineate launches an industry events programme with Winning Pitches, a breakfast seminar in London on October 12 to help agencies leverage audience insights, the power of good stories and team DNA to give them the required edge