Thought Leadership

In today’s world of increasing busyness and connectivity, brands across industries are adapting their products and services to meet tech-savvy, time-pressed consumers in real-time. The rise of on-demand and instant delivery has created what thought leader Art Weinstein terms ‘The Now Economy’ – an economic system centred around speed, convenience, and meeting consumers’ needs in the moment. Since 2022, Delineate has conducted an ongoing study of The Now Economy using our Delineate Proximity® consumer insights platform. By engaging consumers in real-time as they make purchasing decisions and interact with brands, we have amassed a rich dataset and formed a deep understanding of the needs, motivations, and behaviours driving The Now Economy.

Take a look at our most recent studies below.

The Price of Convenience: Understanding Trade-offs in The Now Economy

Where convenience meets value in an uncertain climate. This report explores key consumer trends reshaping the on-demand landscape