Delineate hires 3 for continued expansion

Delineate hires 3 for continued expansion

Delineate have hired three members of staff for their London headquarters, on the back of strong growth in the first quarter of 2019. Long-time industry expert Geoff Baker joins the team as Account Director, charged with managing growing an already impressive list of...
The rise of integrated marketing

The rise of integrated marketing

Integrated Marketing – who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it’s set to continue for the foreseeable future. From advertising giants like WPP, all the...
Why limit your sampling to demographic?

Why limit your sampling to demographic?

Why limit your sampling methods to demographic? With a broad selection of sampling methods now available to researchers, why are we still fixated on demographic segmentation? Ben Leet, Delineate’s CCO, asks brands and marketers to look further afield with audience...
Why Do… research led content?

Why Do… research led content?

Business to Business (B2B) PR agencies face an ongoing challenge to keep their client messages fresh. In the first of our “How to – Why do?” guides, we explore its impact and explain how research-led content boosts your authority and strengthens your drumbeat....