by James Stewart | Aug 8, 2018 | Blog
“Alexa, what do brands and marketers need to know about Smart Speakers?” One in ten UK and US consumers now use smart speakers to help them make their buying decisions. There’s rapid growth, a new algorithm is king, and partnerships will be crucial. Brands have a new...
by James Stewart | Jul 11, 2018 | Blog
Click here to download the research The top three things marketers need to know about ad personalisation in the post GDPR world We’ve all been there. That one internet search that leads to an endless series of targeted adverts following us from site to site for weeks...
by James Stewart | Apr 25, 2018 | Blog
Single-use plastic waste and ocean pollution leaves UK consumers happy to change By Susann Jerry Twenty-five years or so after a small British grown charity called the Marine Conservation Charity started lobbying against the rising tide of plastic polluting our shores...
by James (JT) Turner | Mar 8, 2018 | Blog
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...