by James (JT) Turner | Aug 29, 2024 | Blog
In an era where the digital landscape is ever-evolving, brands are in a constant race to stay relevant, resonate with their audience, and ultimately, achieve success. The key to unlocking success lies in data-driven decision-making, a strategic approach that leverages...
by James (JT) Turner | Jul 22, 2024 | Blog
Understanding consumer perceptions isn’t just important—it’s critical. Picture this: a customer scrolls past your ad on social media, walks by your product in a store, or overhears a conversation about your service. In the blink of an eye, perceptions are...
by James (JT) Turner | Jun 7, 2024 | Blog
Market researchers are feeling the pressure. They need to provide valuable insights to help their companies succeed, but they don’t always have enough time or resources to do so. That’s where market research tools come in—they’re like the trusty...
by James (JT) Turner | May 6, 2024 | Blog
Researchers might be going back and forth from excitement to apprehension when it comes to AI in market research. The reality is that artificial intelligence certainly is claiming its role in our industry. On my podcast, “Research Revolutionaries,” I had...
by James (JT) Turner | Apr 8, 2024 | Blog
Did you know that almost half of consumers prioritise convenience over traditional shopping? With our daily lives being so busy, the consumer landscape is changing fast. Here at Delineate, we are launching a series of reports which deep dive into the ever-changing...