by James (JT) Turner | Oct 4, 2024 | Blog
Brand tracking has long been a cornerstone of marketing strategy. Traditionally, this process involved periodic survey waves and manual fieldwork, often leading to significant time lags between survey data collection and being able to action the results collected.... 
by James (JT) Turner | Sep 25, 2024 | Employee Spotlight
David Lo – Senior Client Insights Manager What is your role at Delineate? I work as day-to-day contact for some of our global clients who run continuous brand trackers with daily sampling. I manage the projects while also lead on the data deliverables to our... 
by James (JT) Turner | Sep 25, 2024 | Employee Spotlight
Steffan Dale – Campaign Engagement Manager What is your role at Delineate? I work closely with clients across Eastern time zones, to manage the tracking of campaigns in a timely manner and ensure they benefit from our service as much as possible. I also support... 
by James (JT) Turner | Sep 25, 2024 | Employee Spotlight
Roz Sherman-Davies – Thought Leadership Research Director What is your role at Delineate? Thought Leadership Research Director: Using Delineate’s unique methodology to uncover shifting consumer attitudes and behaviour and understand the impact for brands... 
by James (JT) Turner | Aug 29, 2024 | Blog
In an era where the digital landscape is ever-evolving, brands are in a constant race to stay relevant, resonate with their audience, and ultimately, achieve success. The key to unlocking success lies in data-driven decision-making, a strategic approach that leverages...