by James (JT) Turner | Jan 10, 2025 | Employee Spotlight
Nétzica Reyes – Insights Director What is your role at Delineate? Insights Director What were you doing prior to working at Delineate? I was working in studioX WPP as a Category integrator on the Coca-Cola account. What makes Delineate different from other...
by James (JT) Turner | Jan 6, 2025 | Case Studies
Salomon – supporting expansion into new territories Delineate partnered with Salomon to better understand the impact of their campaigns at a national versus epicentre level across key markets, via the research platform, Delineate Proximity®. The challenge Global...
by James (JT) Turner | Jan 6, 2025 | Case Studies
Tata – understanding brand health position Through our proprietary research platform, Delineate Proximity®, we helped Tata Consumer products – International achieve their marketing objectives and understand the impact of the campaign effectiveness on their...
by James (JT) Turner | Dec 19, 2024 | Blog
With advertisers making the most of big occasions and calendar events throughout the year, we have content coming out of our ears. It is becoming more and more difficult to cut through the ‘big event’ clutter, whether it is Valentines Day, Superbowl or Halloween,...
by James (JT) Turner | Oct 4, 2024 | Blog
Brand tracking has long been a cornerstone of marketing strategy. Traditionally, this process involved periodic survey waves and manual fieldwork, often leading to significant time lags between survey data collection and being able to action the results collected....