by James (JT) Turner | Feb 12, 2024 | Blog
Artificial intelligence (AI) has radically transformed over the past year with the advent of large conversational AI language models like ChatGPT, major companies launching AI initiatives, and rapid consumer adoption. Conversational AI is reshaping the brand marketing...
by James (JT) Turner | Jan 5, 2024 | Blog
Switching your brand tracking software may be necessary if your current solution no longer meets your needs. Although, while it can be a difficult move to make, there are five steps that make the switch to a new brand tracking software easier. Step 1: Identify Issues...
by James (JT) Turner | Nov 3, 2023 | Blog
Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling in research, the application of story can be easily overlooked. But, studies show that we think in stories, so why don’t researchers...
by James (JT) Turner | Nov 3, 2023 | Blog
Follow Why your brand health tracking isn’t working – and how to fix it James “JT” Turner, Founder & President Why your brand health tracking isn’t working – and how to fix it James “JT” Turner, Founder &...
by James (JT) Turner | Apr 24, 2023 | News
Business Development Director announces return to Delineate in new role as Commercial Director 24th April, 2023 We are delighted to announce our latest senior hire, Tony Pelham, who is returning to the business as Commercial Director. Tony re-joins Delineate,...