Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?

Is the lack of B2B planning data holding you back?  By Ben Leet, Chief Customer Officer Delineate Planning data should form the foundation of any B2B marketing campaign. Without understanding the audiences you’re trying to talk to, how do you know what message to...
The 6 Elements of a Powerful Business Story

The 6 Elements of a Powerful Business Story

Guest blog by Mike Sergeant, author of ‘PR for Humans: How Business Leaders Tell Powerful Stories’ At Delineate, we believe that there’s an art to storytelling with data, and it’s why we share valuable insights in a way that’s readable, engaging and human. So, when we...
The rise of integrated marketing

The rise of integrated marketing

Integrated Marketing – who are the winners and losers? By Ben Leet, Chief Customer Officer Delineate Integrated Marketing is one of the biggest trends of 2018, and it’s set to continue for the foreseeable future. From advertising giants like WPP, all the...