by James (JT) Turner | May 6, 2024 | Blog
Researchers might be going back and forth from excitement to apprehension when it comes to AI in market research. The reality is that artificial intelligence certainly is claiming its role in our industry. On my podcast, “Research Revolutionaries,” I had... by James (JT) Turner | Apr 8, 2024 | Blog
Did you know that almost half of consumers prioritise convenience over traditional shopping? With our daily lives being so busy, the consumer landscape is changing fast. Here at Delineate, we are launching a series of reports which deep dive into the ever-changing... 
by James (JT) Turner | Mar 20, 2024 | Blog
Online surveys offer immense advantages in scale, speed, and cost efficiency. However, with so many responses flowing through panel providers each year, ensuring data integrity poses complex data quality challenges. Issues can range from straight-up survey fraud to... 
by James (JT) Turner | Mar 18, 2024 | Blog
Brand tracking has long been a staple of market research. Companies invest significant budgets in ongoing studies to measure brand performance metrics over time. Every few months, they would take a pulse check. That used to work when the speed of life was slower. But... 
by James (JT) Turner | Mar 12, 2024 | Blog
Real-time insights are needed now more than ever. Customer behaviors, preferences, and decisions evolve from moment to moment. Businesses need a perpetual pulse on the real-time consumer psyche to keep up — not outdated data that is weeks or months old. Throughout... by James (JT) Turner | Feb 12, 2024 | Blog
Artificial intelligence (AI) has radically transformed over the past year with the advent of large conversational AI language models like ChatGPT, major companies launching AI initiatives, and rapid consumer adoption. Conversational AI is reshaping the brand marketing...