by James (JT) Turner | Oct 17, 2022 | Blog
Follow What CMOs want from their insight function Chris Bunyan, Product Strategy Director Make surveys great again! Chris Bunyan, Product Strategy Director Follow Whatever the business, CMOs have a difficult job. The average tenure, according to Marketing Week, is...
by James (JT) Turner | Aug 26, 2022 | Blog
Follow Why most brand trackers are not actually trackers at all Ben Leet, CEO Brand tracking has been a key component of marketers’ analytics and reporting toolkit for a long time, and for a very good reason – knowing what your consumers think of your brand is...
by James (JT) Turner | Jul 18, 2022 | Blog
Follow It’s nice to be back to normal, even if normal looks a little different! Ben Leet, CEO Every year, the Delineate team gathers for our annual summer off-site conference and this year we were delighted to arrive back for the second year running to The Swan in...
by James Stewart | Mar 15, 2022 | Blog
Follow Four years and just getting started… Ben Leet, CEO Four years and just getting started… Ben Leet, CEO Follow They say that time flies when you’re having fun. But it also flies when you’re busy as hell. It’s now four years since JT started Delineate and I...
by James Stewart | Feb 14, 2022 | Blog
Follow Long live the survey! Chris Bunyan, Product Strategy Director Make surveys great again! Chris Bunyan, Product Strategy Director Follow According to some commentators, the survey is dead. That’s right – the cornerstone of a $70 billion industry, and a technique...
by Chris Bunyan | Jan 7, 2022 | Blog
Why internal analytics teams hate your brand tracker, and what to do about it Why internal analytics teams hate your brand tracker, and what to do about it Chris Bunyan, Product Strategy Director Follow Brand tracking is a critical tool in understanding the...