by James (JT) Turner | Jan 5, 2024 | Blog
Switching your brand tracking software may be necessary if your current solution no longer meets your needs. Although, while it can be a difficult move to make, there are five steps that make the switch to a new brand tracking software easier. Step 1: Identify Issues... 
by James (JT) Turner | Nov 3, 2023 | Blog
Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling in research, the application of story can be easily overlooked. But, studies show that we think in stories, so why don’t researchers... 
by Chris Bunyan | Nov 3, 2023 | Blog
Advertising is a huge investment (I know, talk about stating the obvious). After all, multiple global advertisers each spend in excess of $1 billion annually. So it’s unsurprising that measuring advertising effectiveness is critical. Conversely, that’s why... 
by Chris Bunyan | Nov 3, 2023 | Blog
Why you should use brand tracking Brand tracking is one of the most common types of market research, and something that is undertaken by a vast range of different businesses. It’s all about making an investment in the success of a brand. After all, that ranges from... 
by James (JT) Turner | Nov 3, 2023 | Blog
Follow Why your brand health tracking isn’t working – and how to fix it James “JT” Turner, Founder & President Why your brand health tracking isn’t working – and how to fix it James “JT” Turner, Founder &... 
by James (JT) Turner | Nov 28, 2022 | Blog
Follow Ads fail all the time. How do brands minimise the impact of it happening to them? Chris Bunyan, Product Strategy Director Four years and just getting started… Ben Leet, CEO Follow Marketers are always under pressure to make advertising work. Could I have...