Testing, testing 1, 2, 3

Testing, testing 1, 2, 3 Testing, testing 1, 2, 3 Please pay attention. This is important. It’s time we talked about ad testing. Some marketers see ad testing as a necessary evil – an incremental cost that, if our creative instincts were right, only validates...

Love in a time of Corona

Love in a time of Corona Love in a time of Corona There was some great news this week for anyone in love affected by social-distancing, if they live alone and in England. We’re slowly getting back on our feet after the first wave of the pandemic. And this week the...

A position of Trust

A position of Trust A position of Trust Government Trust In the last week, Trust in the Government is at its lowest since lockdown began. From the start of the crisis, we’ve been using our daily COVID-19 Impact Tracker to chart the UK’s belief in the Government’s...