by James (JT) Turner | Mar 18, 2024 | Blog
Brand tracking has long been a staple of market research. Companies invest significant budgets in ongoing studies to measure brand performance metrics over time. Every few months, they would take a pulse check. That used to work when the speed of life was slower. But... 
by James (JT) Turner | Mar 12, 2024 | Blog
Real-time insights are needed now more than ever. Customer behaviors, preferences, and decisions evolve from moment to moment. Businesses need a perpetual pulse on the real-time consumer psyche to keep up — not outdated data that is weeks or months old. Throughout... by James (JT) Turner | Feb 12, 2024 | Blog
Artificial intelligence (AI) has radically transformed over the past year with the advent of large conversational AI language models like ChatGPT, major companies launching AI initiatives, and rapid consumer adoption. Conversational AI is reshaping the brand marketing... by James (JT) Turner | Jan 5, 2024 | Blog
Switching your brand tracking software may be necessary if your current solution no longer meets your needs. Although, while it can be a difficult move to make, there are five steps that make the switch to a new brand tracking software easier. Step 1: Identify Issues... 
by James (JT) Turner | Nov 3, 2023 | Blog
Creative and communications agencies know that storytelling is a vital element of a strong campaign. But when it comes to storytelling in research, the application of story can be easily overlooked. But, studies show that we think in stories, so why don’t researchers...