by James (JT) Turner | Apr 9, 2018 | News
UK Consumers Say Turning The Tide On Plastic Waste Is As important As Brexit As the war on single-use plastic gathers pace, UK consumers have given their support to the Government’s deposit recycle scheme. Consumer alsosay cutting plastic waste is as big a national...
by James (JT) Turner | Mar 8, 2018 | News
Ben Leet Joins delineate As Chief Client Officer Former YouGov executive Ben Leet has joined delineate in the newly created role of chief client officer, focussing on the growth for our custom research, content and measurement services. delineate founder & CEO...
by James (JT) Turner | Mar 8, 2018 | Blog
Cut To The Chase 2 – Follow The Yellow Click Road – Smart Speakers Research Our latest seminar explores the growth of smart speakers (also known as voice assistants and voice commerce) and explores how brands must adapt their communications strategies to...
by James (JT) Turner | Dec 18, 2017 | News
delineate Announces New Hires To Build Team New hires to build custom research, creative, content and media planning services delineate has made three new hires to lead the development of a suite of services and bespoke tools. Launching in 2018, these tools will help...
by James (JT) Turner | Dec 5, 2017 | Case Studies
Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign would require a unique angle based on a compelling consumer...