by James (JT) Turner | Dec 5, 2017 | Case Studies
Porter Novelli was asked to pitch for a new European client with short notice. The brief gave limited insights into the audience and their motivations. The client was established category and any new campaign would require a unique angle based on a compelling consumer... by James (JT) Turner | Dec 5, 2017 | Case Studies
MullenLowe Salt & Kimberley Clark – Depend UK Launch Depend was looking to enter the UK market as a challenger brand and engaged MullenLowe Salt as part of the launch. The Adult Incontinence category is not frequently discussed in the UK. The brand was... by James (JT) Turner | Dec 5, 2017 | Case Studies
Hotwire & BMC – Office Workers Study BMC is global leader in software solutions that help IT transform traditional businesses into digital enterprises. They engaged Hotwire to raise their profile across Europe. In a crowded space, BMC wanted to strengthen...